Stop everything! Sean Reynolds has decreed that Dunhill's marketing material is "sectarian".

Boots in Royal Avenue, Belfast, withdrew from an aftershave marketing campaign because the t-shirts their staff were wearing featured a Dunhill Union Jack after an "easy-going fella" (who obviously hasn't been advised that self-praise is no praise) found it "offensive".

Do you know what: I'm offended too. I'm offended that Boots have deemed my country's flag offensive (inside that country to boot!). But I'm more angry that Boots would pander to such a blatantly bigoted, obnoxious, self-important, prick as this Sean Reynolds character. So I'll not be back to Boots in a hurry. I'm sure between my local chemists, the Perfume Shop and t'internet I'll not be missing out on anything.

Follow up:

London 2012 logo: officially inoffensive (sort of).

This news comes just days after some MOPE from Craigavon decided he felt oppressed by the Olympic flag (featuring the 2012 styled with a Union Jack) being flown from a council building for a few hours while the building in question wasn't even open.

Thankfully the Sinn Fein councillor in Craigavon was smacked down by the equality commission. Sadly, Boots didn't show the same balls, instead they bent over and asked for more.

Hat-tips to Fair Deal and Turgon at Slugger. I contacted Boots Alliance to see if they'd care to offer a defence, but have had no response.