After using their blog to make a call for potential Westminster candidates, Northern Ireland's Conservatives are now seeking to recruit a "Party Development Officer" to "oversee the development of the Party in Northern Ireland".

It seems like a small number of people trying to harness the internet to build an organisation almost from the ground up. So is this an indication of an organisation being put together artificially rather than organically, does it matter and are there lessons here for the more established (here) local parties?