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Cuil is not cool
Maybe the age of internet development ended with google. Google are great. Their products are great (mostly). Their search engine is great. You want information, it gets you information, quickly and efficiently.
Cuil doesn't. It throws a mash of stuff at you and says "there - you sort through it, I'm off for a smoke". I don't like that in a search engine.
I particularly dislike the photos the put next to results. They usually have no bearing on the page it's appended to. Look at the results for a search on the UUP. Ulster Unionist Party leadership election 2004 on Wikipedia has a picture of Leslie Cree. Whose involvement stretched to voting in that election. Next to United Ulster Unionist Party is the banner from the top of Leslie's website. BBC results from the 2005 Westminster election in North Down? A picture of council candidate Kenny Donaldson. He stood in Warrenpoint. Best of all UUP leadership election 2005 is illustrated with a picture of a girl holding up a necklace with a cross on it.
Cuil - just not worth the effort.